What is the yachting French touch?

It is French elegance: refined, discreet, demanding, where every detail matters.
It is a unique way of combining creativity and excellence, breaking away from established codes to reach a higher standard.
It is the translation of the French art de vivre at sea: gastronomy, aesthetics, culture and subtle innovation.

In short, it is a cultural signature that makes every experience on board different, memorable, and profoundly French.

Our promise: French excellence at sea

We bring together three dimensions to embody the French touch in yachting:

  • Subtle elegance: refinement, harmony, discretion.
  • Smart creativity: a unique eye for detail, inventiveness, subtle originality.
  • Culture & art de vivre: savoir-faire, gastronomy, reinterpreted tradition.

A signature for the benefit of everyone

  • For the yacht owner: trust and asset valorization. The French touch brings prestige and recognition, blending operational excellence with refined aesthetics.
  • For the crew: guidance and professionalism. The French touch also means training and management that value people, strengthen pride, and elevate the service level.
  • For the guests: wonder and elegance. The French touch transforms a yacht stay into a cultural and emotional experience, where you feel unique and privileged.

The yachting French touch in action

  • A private dinner curated by a French chef, where gastronomy becomes theatre.
  • A service that anticipates your needs before you even express them.
  • An aesthetic of table setting, decoration and welcome that favours discreet elegance over ostentation.
  • Creativity expressed in innovative on-board experiences, always guided by subtlety and good taste.